Nationwide Worktops News

Here’s an interesting snippet from a book I came across today – the writer seems to think that installing Corian into your home increases the resale value.

We’d have to agree!

Listed below are ten terms commonly used in real-estate ads. Five of them have a strong positive correlation to the ultimate sales price, and five have a strong negative correlation. Guess which are which.

Ten Common Real-Estate Ad Terms

* Fantastic
* Granite
* Spacious
* State-of-the-Art
* !
* Corian
* Charming
* Maple
* Great Neighborhood
* Gourmet

A “fantastic” house is surely fantastic enough to warrant a high price, isn’t? What about a “charming” and “spacious” house in a “great neighborhood!”? No, no, no, and no. Here’s the breakdown:

Five Terms Correlated to a Higher Sales Price

* Granite
* State-of-the-Art
* Corian
* Maple
* Gourmet

Five Terms Correlated to a Lower Sales Price

* Fantastic
* Spacious
* !
* Charming
* Great Neighborhood

Three of the five terms correlated with a higher sales price are physical descriptions of the house itself: granite, Corian, and maple. As information goes, such terms are specific and straightforward—and therefore pretty useful. If you like granite, you might like the house; but even if you don’t, “granite” certainly doesn’t connote a fixer-upper. Nor does “gourmet” or “state-of-the-art,” both of which seem to tell a buyer that a house is, on some level, truly fantastic.

The book excerpt can be found here.